2021  POLICIES AND PROCEDURES

1.  ELIGIBILITY

You are eligible to participate in Open Studios Napa Valley if:

1.  You are a current 2021 paid member of Art Association Napa Valley (AANV)

2.  You live or work within Napa County, or partner with an Open Studios participating artist.

3.  You create all the artwork yourself as original works

4.  You have a minimum of 10 pieces of art available, for sale, each day of the event

5. You have a valid municipal business license, if required in your area

6.  You have a valid state resale license / and City of Napa business license if applicable

7.  You have a working email address

8.   You have paid current application fee (and jury fee, if applicable)

9.   You are a new applicant meeting all of the above criteria and are successfully juried into Open Studios Napa Valley in 2021

10.  You are a returning artist who has participated in at least one OS event in years: 2016, 2017, 2018, 2019 or 2020

2. OPEN STUDIOS HOURS

Open Studios Napa Valley 2021 will be held the last two weekends of September: September 18-19 and September 25-26.   Hours will be 10:00 am to 5:00 pm on each day of the event. All artists must be present at their studio (shared or not) from 10:00 am to 5:00 pm on each day of the event. This year artists can elect to do one weekend or both

3. COMPLIANCE

The above eligibility requirements are critical to maintaining the quality and integrity of the Open Studios Napa Valley event. If any of these eligibility requirements are not met, you will be required to become compliant to participate in the 2021 event and/or possibly being prohibited from participating in Open Studios Napa Valley in the future.

4. FEES and DUES

Application Fee:                                                          $295 per artist

Jury Fee (new applicants only)                                $50 (non-refundable)

If a new applicant is not successfully juried in, the application fee will be refunded.

5.  ENTRY DEADLINE:    March 15, 2021

6. VOLUNTEER HOURS

All Open Studios Napa Valley artists are expected to volunteer to help make this program a success. Since we have NO paid staff, it is important for us to work together and share in the time and responsibilities required to keep Open Studios Napa Valley viable. Please refer to application for task categories.

7. REPRODUCTIONS

THE MAJORITY OF WORK, ON DISPLAY, MUST BE ORIGINAL WORK. A limited amount of artist's work, offered for sale in the studio, may be manufactured by others (prints, cards, giclées, etc.) or commercially reproduced only if it is created strictly from the artist's original design and produced under the artist's supervision.

8. DIGITAL IMAGE REQUIREMENTS

• File Type: JPEG or JPG only.
• File Dimensions: 1,200 pixels or greater on the longest side.
• File Size: Under 5 MB.
• Color Profile: sRGB

New artist requirements:  5 images in RBG color and JPG format

Label all images with last name first, first initial - artwork image number
One Catalog image that is high res. (This is to help us put the catalog together properly)

1-      Last name, first initial, artist in studio

2-      Last name, first initial, Catalog image (must 300dpi and 8” on long side, not to exceed 5MB in size)

3-      Last name, first initial, Artwork image

4-      Last name, first initial, Artwork image

5-      Last name, first initial, Artwork image

Returning artist requirement - 5 images in RBG color and JPG format

1-      Last name, first initial, artist in studio

2-     Last name, first initial,  Catalog image (must be 300dpi and 8” on long side)

3-      Last name, first initial, Artwork image

4-      Last name, first initial, Artwork image

5-      Last name, first initial, Artwork image

IMPORTANT:  To identify catalog image, please type your LAST NAME, FIRST INITIAL and CATALOG on the title line of the designated image being uploaded.  We do NOT need the title of the art.

9. LICENSING & SALES TAXES

All Open Studios Napa Valley artists must obtain any appropriate business licensing and a California resale certificate for the collection of sales tax. It is the responsibility of each artist to obtain the correct license(s) and permits required in your Open Studio location.

All Open Studios Napa Valley artists are required to collect sales tax on all Open Studios sales. The collected tax is the individual artist's responsibility to pay to the California Franchise Tax Board.

10. INSURANCE

Open Studios Napa Valley and Art Association Napa Valley, the parent organization, do not provide insurance for your studio, or display venue, during the program. It is your responsibility to obtain liability insurance for your location/studio and, by participating; you agree to hold harmless Open Studios Napa Valley and Art Association Napa Valley and their respective boards/steering committees.

11. CANCELLATION POLICIES

This application is a commitment for juried artists to participate in Open Studios Napa Valley 2021. We begin processing applications the day after they are due.

The cancellation policy is as follows:

     *Written cancellation requests received prior to the application deadline, will receive full refund of application fee.  Jury fees are not refundable.

     *Written cancellation requests, received after the application deadline, will receive no refund of application or jury fees.  

12. STUDIOS AND/OR SHARED SPACES

The preferred studio location is a creative workspace, not a retail space such as a bookstore or hotel lobby, etc. Educational facilities are acceptable if at least one of the artists uses the facility as a workspace or performs demonstrations during Open Studios Napa Valley. Two artists sharing the same studio space must both appy and pay the entry fees.

That said, it has been noted that sharing spaces allows visitors to see more artists in a single location decreasing driving time and making frequent stops. We have noted increased exposure for the artists along with more sales.

Studios or creative workspaces should retain a working and creative environment. In addition to works for sale, we strongly encourage artists to display work in progress, demonstrate their creative processes, or show video or photographs of you working.

Open Studios does not guarantee you a space but we can recommend available spaces. This has not been an issue in the past. There are always spaces available. It is up to you to confirm your studio location for OS

 Please follow any current Covid guidelines. No more than 10 people (artists and patrons) at a site at one time; 6 ft social distancing practiced; wearing masks is mandatory for artists and patrons; hand sanitizer must be available to all; site must be disinfected frequently.

13. JURYING GUIDELINES FOR NEW APPLICANTS

All applicants not previously juried into the Open Studios Napa Valley event or returning artists that have not participated in Open Studios Napa Valley in at least one of the following years: 2015, 2016, 2017, 2018 or 2019 must submit five images (4 low resolution and 1 high resolution) of their artwork to the jury panel. Submitted artwork must have been completed within the last two years.

The jury panel will be comprised of professionals in the field of art who will have no personal position or participation in Open Studios Napa Valley, and judging will be blind.  

14.PUBLICITY AND EXPOSURE

Open Studios Napa Valley will work to maximize the exposure and promotion of the 2021 event, based on funding available from participating artists' fees and catalog ad sales, volunteer time, and participation of all of us. Funds will be expended, at a minimum, as follows:

     * Printed catalog listing of artists, including a map of artist locations

     * Mobile App listing artists and locations      

     * Multiple press releases and promotional articles

     * Group show at the Jessel Gallery. Each artist is expected to provide one piece.
      

Participating artists are strongly encouraged to initiate their own individual marketing campaign.

15. TRADEMARKS and COPYRIGHTS

All artists must recognize and acknowledge the validity of any trademarks and/or copyrights and their ownership which may be used as part of Open Studios Napa Valley 2021, including the exclusive right and jurisdiction of each participating entity to control the use of its trademarks and copyrights and to take all appropriate measures for their protection.

Artists shall faithfully observe the use and protection of the trademarks and copyrights in their activities.

16. SIGNS and the OPEN STUDIOS NAPA VALLEY LOGO

Each participating Open Studios Napa Valley artist will be provided 2 signs to use during the last two weekends of September 2021. If additional signs are needed, they can be purchased (from the committee).

Open Studios Napa Valley, and the Open Studios Napa Valley logo, may not be used by non- participating artists, and may not be used during other times of the year than the two weekends of Open Studios Napa Valley 2021.

17. SURVEY

Artist feedback is critical to the success of future Open Studios events.  Any survey and all data submitted, which includes sales and visitor count will be anonymous. Participation in the survey requires that artists have access to the Internet. The 
survey results are shared with all participating artists. As a member of Open Studios, you agree to complete the survey, if requested, after the event in 2021.

18. COLLECTION of DEMOGRAPHICS

Open Studios Napa Valley desires to collect demographic and other information on our visitors each year. In order to accomplish this, we may request that studios collect basic information in order to facilitate the completion of a visitor survey. As a member of Open Studios, you agree to collect names and email addresses at your studio for this purpose, if requested.

19. GRANTS and RIGHTS

Each participating artist hereby grants Open Studios Napa Valley fair use of all submitted photographs or images in any media for any purpose, which may include but not be limited to, advertising, public relations, promotion, marketing, and packaging for the Napa Valley Open Studios programs and events. Artist releases Open Studios Napa Valley and any sponsoring entity from all claims and liability relating to the use of the photographs/images associated with these events.

20. WAIVER

A waiver by Open Studios Napa Valley, or its parent, Art Association Napa Valley, of a breach by the Artist of any provisions of this agreement shall not be deemed a waiver of future compliance with such provisions, as well as other provisions, and shall remain in full force and effect.

21. HOLD HARMLESS

With full knowledge, comprehension and understanding, the Artist voluntarily accepts and assumes all risks involved in the participation in this event. In consideration of Open Studios Napa Valley's acceptance of the Artist's participation, the Artist holds harmless and releases and forever discharges the Open Studios Napa Valley and the Napa Valley Arts Association, from all liabilities for injuries and damages and costs of defense whatsoever.

22. ENTIRE AGREEMENT

This and the signed Artist Application constitute the entire agreement between the Artist and Open Studios Napa Valley and its parent entity for 2021, and it shall not be amended, altered, or changed except by a written agreement signed by the parties.

Application Requirements

Eligibility Criteria