Laemmle is seeking artwork to be located at the Newhall theatre location in Santa Clarita, California. The company intends to select one artist to design and fabricate an original, site-specific artwork to be located on the side of Laemmle Theatre adjacent to Railroad Avenue.

 Laemmle will select semi-finalists to create and present a formal proposal (stipend of a $1,000). Artist(s) are invited to submit portfolios of past work for consideration and provide an all-inclusive budget for this project.

For the overall project's budget, invited semi-finalists will be asked to submit their proposed figures for completing the work.  The final mural will be up for three-year minimum in mural contracts with the artist. After three years, Laemmie will evaluate the artwork to ensure the original design is within maintenance standards.

 DESIGN GUIDELINES:

• The concept of the art piece would reflect the brand of Laemmle Theatres, movies, and the Newhall area. The concept of the proposal will be discussed with the semi-finalist.
• Creativity and innovation of design are encouraged.
• The artwork must be an original design.
• Artwork must be suitable for viewing by all ages.
• Artwork may not be used for advertisement or to promote business, product, or viewpoint.
• Designs must not include any breach of intellectual property, trademarks, brands, business names, corporate or organizational branding, or images of drugs.
• Artwork can be of any medium, but artist should consider structural and surface soundness and materials that can withstand outside and uncovered weather conditions as well as inherent resistance to theft, vandalism, and excessive maintenance and repair costs. Artists will be required to outline in their proposal the suggested maintenance schedule.

PROJECT GUIDELINES:

• The selected artwork will have two locations on the east side of the building, the southern mural space to be 38’ wide by 20’ in height, and the northern mural space to be 41’ wide by 20’ in height.
• The murals will start 10’8” above the sidewalk. The Artist will provide the scaffolding needed to reach 30’8”.
• The exterior finish is stucco, mural paint is to be satin finish (will not accept glossy).
• Power for the artwork itself is not available onsite, as there will be no electricity to the artwork. The walkway will have natural light, as the artwork will be outside.
• Artwork must be constructed of durable materials that are able to withstand the harsh weather conditions of the desert (high winds and extreme temperatures).
• Artwork must comply with standard engineering practices and requirements.
• Artwork will be evaluated to require that it does not present a hazard to public safety, and must conform to ADA standards.
• Delivered artwork that differs significantly from the artwork represented will be disqualified.

TENTATIVE TIMELINE

• December 2023 – Semi-finalist notified (30 days to develop proposal)
• January 2023 – Semi-finalist interviews to share proposal
• March 2024 – Selected finalist notified (to start contract process)
• Summer 2024 – Installation

LOCATION:

The identified location will be at Laemmle, 22500 Lyons Avenue, Santa Clarita, CA 91321.

BUDGET:

Semi-finalists

Artists will be invited to create site-specific artwork proposals and will receive a $1,000 honorarium.

• The artist will have 30 days to create a conceptual proposal for Laemmle Theatre.
• The presentation will include:

1. Concept of the site-specific artwork, which follows the Design and Project Guidelines.
2. Maintenance and Conservation of artwork
3. Budget
4. Questions and Answers from Laemmle Theatre

Finalist

The artist is to provide the total budget for the project (including artwork, supplies, and scaffolding)

• The artist is responsible for the delivery of artwork per the scheduled date.
• The artist is responsible for the installation of the artwork.
• The artist is required to provide installation instructions and a maintenance guide for proper care of the artwork.
• Installation has to be per the design plans and required material, process, and tools.
• Artist is responsible for all associated expenses related to design, fabrication, and transportation.
• The artist is responsible for travel and hotel accommodations.
• The selected artist will be required to include insurance coverage for the installation period only.
• If a protective coating to address environmental or vandalism concerns is deemed necessary, this must be covered by the artist.
• Artwork must be installed in a manner with sufficient anchoring to prevent the artwork from being removed, tipped, broken, or overturned due to wind or an earthquake.

Insurance

·       The selected artist will be required to include insurance coverage for the installation period only. Insurance is due at the time of the contract signing.

ARTIST RESOURCES / SANTA CLARITA COMMUNITY:

Links regarding the community and history of the Santa Clarita area:

·       Laemmle - https://www.laemmle.com/

·       City of Santa Clarita – www.santa-clarita.com

·       Visit Santa Clarita – http://visitsantaclarita.com

Application Requirements

TO APPLY:

The required materials must be submitted electronically.

1.     Resume or CV

2.     Up to five (5) images of previous artwork. At least one example must be an existing public artwork completed by the artist.

3.     Image descriptions identifying title, materials, location, and project budget.

4.     Cover letter

5.     Artist statement

Eligibility Criteria

ELIGIBILITY:

Artists 18 years of age or older are invited to submit an individual or collaborative artist application.  Artist must have a US mailing address for payment to be mailed to and must fill out a W-9.

EVALUATION CRITERIA:

·       Visual impact of submitted past projects

·       Interpretation and creativity of submitted past projects

·       Composition and design of submitted past projects

·       Craftsmanship of submitted past projects

·       Clarity of project-specific intent, relevant professional experience, and artistic vision, as expressed in resume, CV, and application questions

·       Design criteria and eligibility guidelines met